What is SEO?
SEO is strategies, techniques, and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.
SEO has two major components, On-page SEO and off-page SEO.
A – On-Page SEO –
On-page SEO refers to settings you can apply on the website so that it is optimized for search engines.
The most important Page SEO Tips are:
On-Page Optimization Activities
- Keyword Research & Analysis
- Competition Analysis
- Content Optimization
- Internal Linking Structure Changes
- URL Structure Changes
- Site-map updating / creation
- Keyword URL Mapping
- Creation of Meta Information
- Title tag (LSI Based)
- Description tag (LSI Based)
- Alt tags (LSI Based)
- HTML Coding, Validation & Correction
- H1, H2 & Strong tags
- Canonical Issue Check
- Error 404-page optimization
- XML Sitemap
- Robots.txt
- URL Architecture
- Google and Bing Site Map Authentication
- Google Search Console Setup
- Google Tag Manager Setup
- Google Analytics Setup
- Google Business Profile Setup and Optimisation
B. off-page SEO –
Off-page SEO refers to techniques that can be used to improve the position of a website in the search engine results page(SERP).
The most important off-page SEO Tips are:
Off-Page Optimization Activities
- Guest Posting
- Directory Submission
- Social Bookmarking
- Social Sharing
- Blog Commenting
- Forum Submission
- Blogpost (Blogger & Wordpress)
- Web 2.0 Submission
- Article Submission
- Press Release Submissions
- RSS feed generation and submissions
- Review Submissions
- Business Profile Creation
- Q & A Submissions
- Document Sharing(PDF or PPT)
- Classified Ads Submission
- Video Submission & Promotion
- Photo Submission & Promotion
- Local Business Listing (Google, Bing @ Local Listing Sites)
- Make 1 or 3 Way links
- Etc.
